A Step-By-Step Roadmap To Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One-Stop Digital Agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement. Second is a much more mechanical and technical optimization, fine-tuning the behind-the-scenes areas like SEO and how you structure campaigns\u2014the nitty-gritty that satisfied customers don\u2019t see. Read below…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Inclusivity<\/h3>

One look at the front page headlines shows the significance of inclusivity in our current time-and-place in history. Greater numbers by the day, especially younger audiences and marginalized groups, want to see a more optimistic depiction of equality in the content they consume and the brands they purchase from. Or more accurately, they don\u2019t want to see the same homogeneous content we\u2019re accustomed to from previous decades.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Featured snippets & no-click searches<\/h3>

For many, many years, the goal of SEO has been to get your listing in the \u201cposition number one\u201d spot of search results. Now, going into 2021, the end-goal is continuing to shift to more SEO visibility in \u201cposition zero.\u201d\n\nPosition zero refers to Google\u2019s \u201cfeatured snippet\u201d, and 2021 SEO marketing trends are prioritizing it above all else. The featured snippet works differently than other search results entries\u2014for one thing, it\u2019s separated by a small box and located at the top. More importantly, it also displays extra, relevant information with the attempt at answering the user\u2019s question without them needed to click on it, prompting the nickname \u201cno-click search.\u201d\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sustainability: loud and proud<\/h3>

Just like the digital marketing trend of inclusivity, people in 2021 are similarly passionate about environmentalism. They want to make sure the brands receiving their money are just as concerned for planet earth as they are.\n\nWith 81% of consumers strongly feeling companies should help improve the environment, what we\u2019re seeing is a popularity boost for sustainable and eco-friendly brands, especially for younger consumers. This goes well-beyond the market for green products\u2014every brand can benefit by broadcasting their sustainable practices.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ad-blocker blockers<\/h3>

The digital marketing trends of 2021 aren\u2019t all about positivity and progress\u2014it\u2019s also about overcoming obstacles like ad blockers. With 27% of internet users expected to use ad blockers in 2021, many marketers are having their primary stream of traffic automatically cut off at the source, including PPC campaigns.\n\nFirst, you want to check how big of a problem it is for you\u2014your ad data and analytics should tell you what you need to know. Depending on your target audience or where you post ads, the damage might be negligible.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Image and video SEO for visual searches<\/h3>

You already know you can search for images and videos by typing in keywords, but did you know you can also submit existing images for a search, or even take original photos and search for context? As more users discover these visual search techniques, it changes the overall landscape of SEO in general.\nTo capitalize on the increased amount of visual searches, you want to make sure your image and video SEO campaigns are in tip-top shape.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Interactive content<\/h3>

Here\u2019s a trend that\u2019s technically been around for awhile, but it\u2019s just now being recognized as a best practice. Interactive content doesn\u2019t just promote more engagement, it also improves the user\u2019s enjoyment.\n\nInteractive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc., can do wonders for your brand. At the very least, they increase the length of time users engage with you, which helps your standing in algorithm-based searches and feeds. But more importantly, people want to be engaged, so interactive content almost always improves your user experience.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Customer segmentation<\/h3>

Another trend that\u2019s not new but rather newly popular is customer segmentation. The idea is simple: instead of a small number of large marketing campaigns targeting general audiences, it\u2019s better to have a large number of small marketing campaigns targeting specific audiences.\n\nCustomer segmentation means grouping your target audience by certain traits or behaviors, such as demographics or shopping habits. This allows you to more accurately tailor your content to suit their preferences; for example, having two separate email lists for big spenders and small spenders, and sending different newsletters to each that feature different products.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Local SEO<\/h3>

Google frequently updates their local SEO algorithm, so if you\u2019re a local business, you should continuously update your business\u2019 appearance in local results too. In a way, local SEO is even more powerful than broad SEO\u2014people searching for a specific type of business with their geographic location have more intent to purchase, so it\u2019s easier to convert them.\n\nFor starters, you have to get verified by Google. You can do this by signing up for Google My Business and either claiming your listing or creating a new one. This helps you rank higher in Google SERPS, and also gives you the chance to offer additional information about your company to online searchers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Oldies but goodies<\/h3>

Not all of the best digital marketing trends of 2021 are from 2021. Plenty of marketing trends from last year or the year before are still going strong, and will continue to be game changers throughout the next year as well. And if you still haven\u2019t implemented them yet, there\u2019s more urgency now than ever before.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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• Shoppable Posts:<\/strong>\u00a0social media posts that directly connect users to product checkout tend to increase conversions by streamlining the payment process.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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  • Gen Z Marketing:<\/strong>\u00a0last year saw the eldest of Gen Z turning 18 and entering the workforce. If you want to infiltrate this young market, first understand the best practices for marketing to Gen Z<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    • Microinfluencers:<\/strong>\u00a0as opposed to premier influencers, microinfluencers are more like average people who have a larger-than-average social media follower. If you attract enough of them, typically through social media contests and giveaways, you can achieve the same numbers as top-level influencers at a fraction of the cost and effort.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      • Voice Search SEO:<\/strong>\u00a0since voice assistants first hit market a few years ago, voice searches have been upending traditional SEO tactics\u2014people don\u2019t use the same keywords when they talk as when they type! Try altering your SEO strategy to incorporate speech keywords.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        We strive to make our clients happy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        So, let's be happy together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        Our Services Just Say the Word, We Can Do it all! A Step-By-Step Roadmap To Success One-Stop Digital Agency So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jswsolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jswsolutions.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jswsolutions.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jswsolutions.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jswsolutions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":5,"href":"https:\/\/jswsolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":269,"href":"https:\/\/jswsolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions\/269"}],"wp:attachment":[{"href":"https:\/\/jswsolutions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}