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{"id":10,"date":"2021-03-03T22:05:24","date_gmt":"2021-03-03T22:05:24","guid":{"rendered":"https:\/\/jswsolutions.com\/?page_id=10"},"modified":"2021-03-04T04:37:25","modified_gmt":"2021-03-04T04:37:25","slug":"branding","status":"publish","type":"page","link":"https:\/\/jswsolutions.com\/?page_id=10","title":{"rendered":"Branding"},"content":{"rendered":"\t\t
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Creating a Brand<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How to get more likes and shares<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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engage audiences with increased Online Presence<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Strategy 101:Marketing Strategy


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What is Brand Strategy?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.\u00a0<\/p>

Your brand is not your product, your logo, your website, or your name.<\/p>

In fact, your brand is much more than that — it’s the stuff that feels intangible. But it’s that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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1) Purpose<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it\u2019s not just making a promise that separates one brand from another, but having a defining purpose,”\u00a0explains Allen Adamson<\/a>, chairman of the North America region of brand consulting and design firm Landor Associates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How can you define your business’ purpose? According to\u00a0Business Strategy Insider<\/a>, purpose can be viewed in two ways:<\/p>